Part of the explanation is timing. The New Year’s period is when China sees its biggest blockbusters rolled out to coincide with holidays on Jan. 1 and the all-important Chinese New Year a few weeks later. Director Feng Xiaogang has been synonymous with the hesuipian, or New Year’s celebration film, offering lighthearted comedic fare like If You Are the One for family viewing over the holidays. But some of Feng’s recent works have been deadly serious. In 2010 he released Aftershock, about a pair of deadly earthquakes, and in December he released 1942, a film about wartime famine in central China. The other big release of this season, director Lu Chuan’s The Last Supper, about a power-mad Han-dynasty Emperor, is only slightly less grim. Lost in Thailand is a natural alternative for audiences looking for something a little happier, then. “This year’s hesuipianlike 1942 and The Last Supper are full of serious historical topics, and the repressed atmosphere leaves visitors feeling gloomy,” said the China Culture Daily, a state-run newspaper. “In a flash, the humor of Lost in Thailand makes viewers feel happy.”
有人说是因为档期。贺岁档包括元旦和几周后至关重要的新年档,中国最宏大的巨资电影都会赶在这期间上映。冯小刚导演一直是贺岁片,即欢庆新年的电影的代名词。节日期间,他常为观众献上适宜阖家观看的轻喜剧,如《非诚勿扰》。但是冯导演最近的一些作品非常严肃。2010年,《唐山大地震》上映,讲述了大地震中一对姐弟的故事,而今年12月上映的《温故1942》是关于中原地区战时饥荒的故事。同期上映的其他大片包括陆川导演的《王的盛宴》,影片讲述的是一个醉心权术的汉朝皇帝,基调之阴郁只比《1942》稍逊一点儿。而大部分观众寻求较为欢乐的影片,所以《泰囧》自然成为他们的选择。“今年的贺岁片,像《1942》和《王的盛宴》都充满了严肃的历史话题,压抑的气氛使观众感觉郁闷,”国营的中国文化报评论道,“《泰囧》的幽默搞笑很快就能让观众开心起来。”
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